Diageo sells majority shares in Guinness Ghana
28 January, 2025
Diageo has sold an 80.4% shareholding in Guinness Ghana Breweries to Castel Group in Africa for $81m.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
